CFFP #04 - The Evolution of Marketing Tools ft. Neil Patel

In today’s conversation, we have Neil Patel.  Neil is a New York Times Bestselling author. The Wall Street Journal has called him a top influencer on the web.  Forbes dubbed him one of the top 10 marketers, and Entrepreneur Magazine stated that he created one of the 100 most brilliant companies.  He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations--so no better to probably discuss the subject of marketing on today’s podcast.

 

Neil and I discussed several things including: (1) the evolution of marketing, (2) how to bring the financial services industry into “21st century marketing”, (3) a “foolproof” step-by-step technique to use for your social selling strategy, and (4) finally, I got his opinion on whether websites are dead. 

Enjoy the episode!

Show Highlights:

 

• Neil discusses how everything is moving online due to COVID, that businesses are being created online and that people are starting to use AI and machine learning. (02:49)
• Neil speaks on how over the next few years he foresees seeing less people in marketing because most things will be able to be automated with tools. (05:30)
• Neil talks about how individuals in highly regulated industries can bridge the challenge of their ideal person having a short attention span.  (08:10)
• Neil explains the difference between direct marketing and social selling; advantages that social selling methods have over direct marketing methods. (12:23)
• Neil gives advice on how to warrant the attention of your ideal client regardless of your industry. (13:21)
• Neil explains the difference between direct marketing and social selling; advantages that social selling methods have over direct marketing methods. (12:23)
• Neil discussed pros and cons of paid or organic marketing (14:55)
• Neil shares a success story of a good friend that runs a hedge fund (22:57)
• Are websites dead? Neil talks about his experience with this and gives his wisdom on what you can do.  (29:42)
  
  

Resources:

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