Financial Advisor vs Financial Planner What is the Difference?

This originally aired as a video on my YouTube channel which you can watch here: https://youtu.be/8E9r7F6m5hU

The industry hasn't done a good job pointing out the differences in all the different titles, so let's look at the advisor vs planner title...

1. Inside the industry it's all the same. Advisors can do the same work as planners although the term financial planner connotes a more comprehensive approach than advisor.
   
2. Your firm type will often dictate what your are called. There are basically 4 channels in this industry as a advisor or planner...that is bank, ria, b/d or hybrid.
   
3. Your target markets view of you is the most important view to manage and be aware of.

Finally, let me say what you call yourself can have little to nothing to do about what people see you as. For example, whenever I go somewhere and someone asks me what do I do, if I say "financial advisor" there is a natural inclination to what they are going to immediately think. Not until we get deeper into the convo (if that happens) can I change their initial thoughts.

Thanks for listening.

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